9 August 2022

H&M Revives Jane Fonda’s Iconic VHS Workout Legacy + More Fashion News

H&M launches a brand new model, H&M Transfer, that includes Jane Fonda and JaQuel Knight

Images courtesy of H&M Transfer

Forty years in the past, Jane Fonda launched her notorious world health marketing campaign on VHS. And at this time, the icon has teamed up with H&M and acclaimed choreographer JaQuel Knight on a marketing campaign, to as soon as once more information others towards a wholesome life-style. H&M Transfer, a wholly new model beneath the retailer, is aiming to make bodily exercise extra accessible with purposeful but fashionable clothes (dubbed “movewear” as an alternative of “sportswear”) and an inclusive method to staying lively. Principally, you don’t need to be athletic — any type of motion will do!

Van Cleef & Arpels unveils the second installment of Legend of Diamonds

Van Cleef & Arpels Legend of Diamonds campaign
Images courtesy of Van Cleef & Arpels

The storied historical past of Van Cleef & Arpels, relationship again to 1906, is widely known in Legend of Diamonds – White Diamond Variations, chapter two. The 82-piece assortment showcases the white diamond’s everlasting place inside the Maison, and retraces and reinterprets the numerous distinctive types from the model’s archives. Consequently, an unlimited assortment of various eras and inventive traits are dropped at life.

The Boss FW 2022 marketing campaign options Naomi Campbell

Naomi Campbell in Boss FW22 Campaign
Images courtesy of Boss

Constructing on its influential model refresh earlier within the 12 months, BOSS is teaming up with a star-studded solid for Fall/Winter 2022. For the primary time within the model’s marketing campaign historical past, Naomi Campbell will likely be featured, alongside BOSS’s acquainted roster of next-gen faces: TikTok creator Khaby Lame, Italian tennis participant Matteo Berrettini, German runner Alica Schmidt, and family names Lee Min-ho, Future and Kendall Jenner.

OVO launches Y2K-inspired denim

OVO SS 22 women's collection
Images courtesy of OVO

OVO’s Spring/Summer season 2022 womenswear assortment steps inside a Y2K world. Denim items paired with cropped emblem T-shirts and tanks, monogrammed bike quick units and zip up hoodies dot the capsule with pops of pinks, purples and child blue. Store the assortment now.

Cole Sprouce directs and shoots Canada Goose’s FW 2022 marketing campaign

Canada Goose Fall Winter 2022 campaign
Images by Cole Sprouce.

Cole Sprouce has teamed up with Canada Goose as soon as once more to direct and {photograph} the “Reside within the Open” marketing campaign. Set within the Canadian Rockies of Alberta, mom nature’s magnificence is the backdrop to Canada Goose’s new Fall/Winter 2022 assortment, which incorporates a vary of efficiency outerwear, attire and footwear in colourways that honour the environment.

“It’s all the time been about how we select to dwell and work together with the environment. Far gone are the times of man versus nature, the most important problem of our technology is studying how we will dwell in concord alongside it,” Sprouse stated in a launch from the model.

Mejuri zones-in on zodiacs


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Who doesn’t love repping their zodiac signal? Mejuri is the newest model to re-up their astrology assortment, with 18 karat gold vermeil disks that sit and spin on a dainty chain. Every of the 12 necklaces within the assortment are subtly dotted with white sapphires organized to imitate the star signal constellation, and on the reverse, characteristic the identify of the zodiac in writing.

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