23 May 2022

How Karla Gallardo & Shilpa Shah of Cuyana Built a Fashion Brand With Intention

Welcome toSecond Life, a podcast spotlighting profitable girls who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who’re recreation changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anyplace you get your podcasts to keep tuned.

In 2011, a brand new model launched that will quickly rewrite the minimalist’s playbook: Cuyana. Constructed on intentional design and the ethos “fewer, higher,” Cuyana celebrates a less complicated, smarter life-style, echoing the founders’ perception that point is a brand new luxurious. Co-founder Karla Gallardo introduced her imaginative and prescient of making a worldwide design home that impressed this way of life by crafting items with integrity and was quickly joined by Shilpa Shah to catapult Cuyana into the style business. In the present day, Cuyana is thought for timeless collections of premium leather-based equipment that make group virtually too simple, foundational wardrobe necessities, and luxe silk and cashmere loungewear. 

All through the final decade, Cuyana has garnered the eye of consumers who share the identical sentiment that much less can certainly be extra, and it has grown to eight shops nationwide. But earlier than Gallardo and Shah started setting a brand new customary within the business, their early careers have been shockingly fairly completely different. Previous to turning into the CEO of Cuyana, Gallardo labored at Goldman Sachs as an funding banking analyst, and earlier than Shah turned the CXO, she started her profession in interplay design, the place she gained over 15 years of expertise designing internet and cell interfaces for Fortune 500 firms together with Disney, AT&T, and Solar Microsystems. Collectively, Gallardo and Shah create a dynamic, strategic crew obsessed with designing merchandise which might be made to final. 

Take heed to the most recent episode of Second Life to listen to how Gallardo and Shah have developed the model during the last decade with out shedding sight of their mission. Hold scrolling to buy a number of the finest sellers from Cuyana. 

Subsequent: Meet Amirah Kassem: The Extremely Proficient Pastry Chef Behind Flour Store

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